Deb sent in this great picture of her parents relaxing in their Snuggies. I love the resurgence of the Complimentary Booklights. His booklight is trained on a AAA brochure while hers is beaming onto the worried looking dog (worried because he doesn't have a Snuggie of his own, surely).
Thanks, Deb!
Whether you love or hate the Snuggie, one truth remains - the Blanket with Sleeves has been (and will continue to be) a monster hit. Marketers of all stripes are experiencing a severe case of Snuggie-envy, asking 'Why? Why is the Snuggie so successful?'
Perhaps twenty years from now, when I'm an old man, wrapped in my Snuggie, some major media outlet (like VH1) will come calling, asking for my perspective as to why the Snuggie became so popular. Until that day comes, we can gain some insights from this article - Blanket Coverage - a study conducted by Nielsen Research and Proctor and Gamble.
The quote that caught my eye was this:
"Sure, the commercial campaign would have continued, but we would have encouraged more events like the pub crawls, celebrity sightings and video parodies to reinforce the magic mix of quirky, cool and functional, the secret to Snuggie’s success."
An affirming quote like that brings a smile to my face (although I think the non-celebrity sightings are more fun). And speaking of Snuggie Pub Crawls, I'll just say that this Fall and Winter are going to be crazy as the 2009-10 season begins. Stay tuned.
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One of the undocumented features of the Snuggie is that it cures baldness.
Simply stick your head into one of your armholes, and you've got the coolest cap...EVER.
Hair is over-rated. Fleece is forever.
The first Summer Snuggie Pub Crawl was held on August 6, 2009 in the thriving metropolis that is Marshfield, Wisconsin.
The picture above gives you just a glimpse of what we will soon behold as dozens (hundreds?) of cities host Snuggie Pub Crawls this Fall and Winter. Gone are the days of the 'Blue Only' complaints when it comes to Snuggie.
Want to host a Snuggie Pub Crawl in your city? Here is How To Organize and Host a Snuggie Pub Crawl, and here's a list of Upcoming Cities and Dates.
Many thanks to Kristi for sending this Snuggie Sighting from the streets of Sydney. Look at the poor dog in that picture - I'm not sure if the Snuggie for Dogs has hit Australia yet or not. Here's the Snuggie Australia Website.
If you have a single marketing bone in your body, you really should study everything Snuggie does. Case in point - Snuggie holds a fashion show yesterday. Some would ask why. Word of mouth...that's why. That Fashion Show has been reported on by numerous news outlets (Time Magazine, Gothamist, etc.), and then spreads across Twitter, Facebook, etc.
As word begins to spread, people start searching online. As more and more people perform a specific search, the term starts popping up and presenting itself to others. So here's an example, revealing that the Snuggie Fashion Show is one of the top searches on DogPile right now (too bad those dogs on their home page aren't wearing Dog Snuggies).
While we are on the subject of marketing, I would be remiss if I didn't congratulate Scott Boilen and All Star Marketing on their Direct Response Marketing Alliance Marketer of the Year Award. They've gone from 4 million Snuggie sales in January to over 15 million today. Umm...HOLY DANG!
So, as I said, All Star/Snuggie has rewritten the playbook when it comes to marketing in today's environment. Simply put - NO ONE gets more free advertising than Snuggie. It's to the point now that all they have to do is launch a new commercial and all the media outlets clamor to cover it and give free airtime. Here's a clip that exemplifies this phenomenon - wait for Willie Geist to finish on his Kanye West take and he'll then air a free Snuggie ad on his show about a minute into this clip.
With all this said, I'm prepping a 10 day/10 part series on how you can use Snuggies to market your own business or brand, offering up ideas on how you can get hundreds of thousands of eyeballs. Get ready for fun in fleece.
One thing I love about this country is how we, as a people, utilize Twitter to debate the important issues. Point in case, is that a Satin Snuggie that Julie Chen is rocking on the Big Brother Finale? The Tweets on this were in the hundreds - enough of a volume to force my hand and actually tune in to Big Brother for the potential Snuggie Sighting.
The sleeves certainly are roomy, and Snuggie-like. However, this stylish number is short for a Snuggie. Perhaps it could be a Summer Snuggie...nah. Look at the back.
No open back means this is likely not a Snuggie. But Julie certainly has Big Happy Hair. I suspect there's a Bumpit under there somewhere. This really should be on BumpitSightings.com.
Now that this debate has been resolved, we can now focus on more shallow issues, such as healthcare, war, and where Jay Leno's desk went.
Fleece. Out.
Pictures from today's Snuggie Fashion Show are available from The Cut
Fleece. Out.
I recently ran across (was victimized by) this image from a story detailing how the Swine Flu is influencing Fashion Designers worldwide.
It occurred to me that the Snuggie was ahead of its time - what better way to combat H1N1 than with the Snuggie? Although the Snuggie doesn't claim to protect you from communicable diseases, pandemics, etc. you'll look more stylish and have a greater sense of misplaced security if you rock the Security Blanket with Sleeves. Case in point:
Because, after all, we either H1 or N1 (Have 1 or Need 1 ... Snuggie, that is).
Thanks, Haley!
We'll call these guys Fleece Angels, because it is more menacing than Hell's Angels. And what says tough guy more than a scooter? Take that, Harley! I present to you, from Fox & Friends, Snuggie Scooter Riding that I would grade as Fair...and balanced. (I'm also glad to see them ignoring the helmet laws, since the Snuggie is an Invincibility Cloak as well)
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Here we have two of the Fox and Friends hosts wearing College Snuggies and riding scooters on their After the Show segment for College Colors Day. Many thanks to @foxdavebriggs for tweeting this my way. Way to rock the CU Buffs College Snuggie.
College Snuggies are available at GetCollegeSnuggies.com.
Related Post:
Snuggie Sightings on Fox and Friends