Many thanks to Kristi for sending this Snuggie Sighting from the streets of Sydney. Look at the poor dog in that picture - I'm not sure if the Snuggie for Dogs has hit Australia yet or not. Here's the Snuggie Australia Website.
If you have a single marketing bone in your body, you really should study everything Snuggie does. Case in point - Snuggie holds a fashion show yesterday. Some would ask why. Word of mouth...that's why. That Fashion Show has been reported on by numerous news outlets (Time Magazine, Gothamist, etc.), and then spreads across Twitter, Facebook, etc.
As word begins to spread, people start searching online. As more and more people perform a specific search, the term starts popping up and presenting itself to others. So here's an example, revealing that the Snuggie Fashion Show is one of the top searches on DogPile right now (too bad those dogs on their home page aren't wearing Dog Snuggies).
While we are on the subject of marketing, I would be remiss if I didn't congratulate Scott Boilen and All Star Marketing on their Direct Response Marketing Alliance Marketer of the Year Award. They've gone from 4 million Snuggie sales in January to over 15 million today. Umm...HOLY DANG!
So, as I said, All Star/Snuggie has rewritten the playbook when it comes to marketing in today's environment. Simply put - NO ONE gets more free advertising than Snuggie. It's to the point now that all they have to do is launch a new commercial and all the media outlets clamor to cover it and give free airtime. Here's a clip that exemplifies this phenomenon - wait for Willie Geist to finish on his Kanye West take and he'll then air a free Snuggie ad on his show about a minute into this clip.
With all this said, I'm prepping a 10 day/10 part series on how you can use Snuggies to market your own business or brand, offering up ideas on how you can get hundreds of thousands of eyeballs. Get ready for fun in fleece.
One thing I love about this country is how we, as a people, utilize Twitter to debate the important issues. Point in case, is that a Satin Snuggie that Julie Chen is rocking on the Big Brother Finale? The Tweets on this were in the hundreds - enough of a volume to force my hand and actually tune in to Big Brother for the potential Snuggie Sighting.
The sleeves certainly are roomy, and Snuggie-like. However, this stylish number is short for a Snuggie. Perhaps it could be a Summer Snuggie...nah. Look at the back.
No open back means this is likely not a Snuggie. But Julie certainly has Big Happy Hair. I suspect there's a Bumpit under there somewhere. This really should be on BumpitSightings.com.
Now that this debate has been resolved, we can now focus on more shallow issues, such as healthcare, war, and where Jay Leno's desk went.
Fleece. Out.
Pictures from today's Snuggie Fashion Show are available from The Cut
Fleece. Out.
I recently ran across (was victimized by) this image from a story detailing how the Swine Flu is influencing Fashion Designers worldwide.
It occurred to me that the Snuggie was ahead of its time - what better way to combat H1N1 than with the Snuggie? Although the Snuggie doesn't claim to protect you from communicable diseases, pandemics, etc. you'll look more stylish and have a greater sense of misplaced security if you rock the Security Blanket with Sleeves. Case in point:
Because, after all, we either H1 or N1 (Have 1 or Need 1 ... Snuggie, that is).
Thanks, Haley!
We'll call these guys Fleece Angels, because it is more menacing than Hell's Angels. And what says tough guy more than a scooter? Take that, Harley! I present to you, from Fox & Friends, Snuggie Scooter Riding that I would grade as Fair...and balanced. (I'm also glad to see them ignoring the helmet laws, since the Snuggie is an Invincibility Cloak as well)
[A Fox News video played here. Its old Flash player no longer runs in browsers.]
Here we have two of the Fox and Friends hosts wearing College Snuggies and riding scooters on their After the Show segment for College Colors Day. Many thanks to @foxdavebriggs for tweeting this my way. Way to rock the CU Buffs College Snuggie.
College Snuggies are available at GetCollegeSnuggies.com.
Related Post:
Snuggie Sightings on Fox and Friends
...this is just plain creepy.
Seriously, what better way to get a celebrity's attention than showing up at their show wearing a Customized Snuggie? For those who don't know, Joel McHale, the object of Kristina's Snuggie obsession, is the host of The Soup (formerly Talk Soup, back in the Greg Kinnear days) and I keep seeing commercials for a new show featuring Joel McHale and Chevy Chase in some new TV show. Whatever...Kristina is the star in my book. Snuggie Super Star. She doesn't mention if her Snuggie Stalking worked, but I do know you should visit her blog.
If wearing a Snuggie to the movie theater is not on your Bucket List - it should be. Here we have @TaiBabyy and @Azza87 wearing their Snuggies in a Sydney Australia movie theater.
Here is the first user-submitted Snuggie Dog Sighting - Gucci, the Snuggie Wonder-Dog, sporting the new Snuggie for Dogs. Gucci's proud owners, Savvy and Mandy, have appeared on this site before. Now, it's Gucci's turn!
Gucci, pictured in the Pink Snuggie for Dogs, stays cute and cozy all day long.
Go to our four-legged companion site, SnuggieDogSightings.com, for more dog Snuggie fun, and be sure to send in your Snuggie Dog Sightings to feature your pooch in fleece.
Many thanks to Todd, with Custom Snuggie, for submitting this Snuggie Dog Sighting.
Here's a Snuggie Sighting from Sam, pictured here with another Snuggie enthusiast during a recent service. Together they sing all 17 verses of 'Blankets Can Slip and Slide' before closing with Cult Robe Communion.
No worries about this leader fleecing his flock because this flock is already fleeced!
Thanks, Sam, for the pic.