More and more companies are incorporating the Snuggie into their marketing plans. Here is Larry Port, Founding Partner of Rocket Matter. He was interviewed at the ABA Techshow on April 6, 2009. Larry opens the talk with about two minutes of legal software talk, but notice how the video’s entertainment value amps up as soon as they discuss what he is wearing, a Rocket Matter Signature Snuggie.

This is a good example of a customized Snuggie for businesses to get the word out about their offerings. It is always a good idea to put on a Snuggie. You never know where the Snuggie may take you, or just how much free advertising and word of mouth an unconventional approach can bring.