If you have a single marketing bone in your body, you really should study everything Snuggie does. Case in point – Snuggie holds a fashion show yesterday. Some would ask why. Word of mouth…that’s why. That Fashion Show has been reported on by numerous news outlets (Time Magazine, Gothamist, etc.), and then spreads across Twitter, Facebook, etc.

As word begins to spread, people start searching online. As more and more people perform a specific search, the term starts popping up and presenting itself to others. So here’s an example, revealing that the Snuggie Fashion Show is one of the top searches on DogPile right now (too bad those dogs on their home page aren’t wearing Dog Snuggies).

This is one dogpile you can step in. Snuggie Fashion is the #2 Favorite Fetch - Mock the Snuggie at you peril, smug marketers.

While we are on the subject of marketing, I would be remiss if I didn’t congratulate Scott Boilen and All Star Marketing on their Direct Response Marketing Alliance Marketer of the Year Award. They’ve gone from 4 million Snuggie sales in January to over 15 million today. Umm…HOLY DANG!

So, as I said, All Star/Snuggie has rewritten the playbook when it comes to marketing in today’s environment. Simply put – NO ONE gets more free advertising than Snuggie. It’s to the point now that all they have to do is launch a new commercial and all the media outlets clamor to cover it and give free airtime. Here’s a clip that exemplifies this phenomenon – wait for Willie Geist to finish on his Kanye West take and he’ll then air a free Snuggie ad on his show about a minute into this clip.

With all this said, I’m prepping a 10 day/10 part series on how you can use Snuggies to market your own business or brand, offering up ideas on how you can get hundreds of thousands of eyeballs. Get ready for fun in fleece.