Microsoft’s new search engine, Bing, has been making headlines recently as it tries to catch up to Google. They have been buying 2+ minutes worth of commercial time on various TV shows in order to run their 30 second commercial and ‘give you two more minutes of what you want.’

That sounded all well and good until I saw how this was implemented. Notice in this video clip example from the Daily Show, as they cut to break, the Snuggie commercial starts and then they have the audacity to fast forward through it (and several other classic As Seen on TV gems, such as the Topsy Turvy Tomato Planter) before showing the Bing logo and getting you back to the Daily Show.

Bottom line: There is nothing on TV better than the Snuggie commercial. Nothing. If you were smart, Microsoft, you would have started your Bing commercial with one of those Apple “I’m a Mac” commercials and fast-forwarded through that. As it is, you’ve missed the mark by messing with our friend, the Snuggie (and even the Snuggie Diva, Jane DeNoble, who is cuddling up in her Snuggie when you hit the FF on her…the outrage!)

If Bing had pulled this stunt a few months ago, I would have missed the Snuggie commercial, and there would be no SnuggieSightings.com. Shudder.