I can almost hear the conversation in the offices of the Today Show. First there was the Good Morning America Snuggie story. Then there was the Fox and Friends Snuggie Parody.

“We’re called the TODAY Show. How can we be so late on this? Matt, I don’t care if you said you wouldn’t be caught dead in a Snuggie, you’re doing the Snuggie.”

Matt finally relented once cast and crew agreed to put on their Snuggies.

WHAT THA SNUGGIE!? Is that Our Lady of Blanket Conquering, Jane DeNoble in the background during the Octuplet Interview? Whoa!