The 1st Annual (will their be a 2nd?) Game Show Awards aired on GSN last night, June 6, 2009 and was hosted by Howie Mandel. As with all Award Shows, it was VERY long. But the final segment was truly worthwhile. They gave away their big prize at the end. The big prize? A Snuggie, of course (and a few other trivial items like an electric car that was pushed out on stage, a cruise, and other boring, non-Snuggie related items).

Update: Here is the SNL Snuggie clip which aired earlier tonight, June 6, 2009. This was actually a rerun which originally aired on Feb. 7, 2009. The Snuggie makes an appearance on a Today Show spoof, with Kathy Lee dismissing the Snuggie. Hoda should have put it on.