So I ran across an excellent article by Sarah Radwanick on comscore.com. She covers the popularity of the Snuggie, and is cool enough to be pictured reading and typing on a laptop at the same time. Sarah could not do this in a soul-crushing, restrictive blanket.

What drew me to your article Sarah (she will find this of interest, from a comScore-ish perspective) was a Google Alert that triggered for the term “Celebrity Snuggie Sightings”. Although she didn’t point to this post about the Today Show Snuggie Sightings, I was jazzed over this particular word choice “Snuggie Sightings” in her article. It was of interest to me because back on January 10 when I had the idea for this site, I performed a search on Google for the term “Snuggie Sighting” and there was Nada. To see this term being used out in the jet stream of our culture is kind of cool.

Thanks, Sarah, for letting me post your pic. I’m tagging this as a “Celebrity Snuggie Sighting” so when someone searches in the future, you’ll be right up there with Al Roker. Awesome. And seriously, great article (I’m way into Search Marketing). And just so you know, Sarah, since this site’s inception, traffic from Search Engines has been 14.52% (I am surprised by how low this is). And yes, I’m totally trying to get Sarah to write about my site, because 46.42% of my traffic comes from referring sites.

We have to screen the photos we receive. There are the fake Snuggie Sightings that get sent in. Yes, I’m talking to you, guy who sent in the Photoshoped image of your co-worker standing in front of a pyramid in Mexico. You called it El Snuggie to add to the authenticity. You had me at hello, until I noticed that your co-worker was hovering off the ground and he was wearing a gray Snuggie. Excuse me? Snuggies only come in 3 colors, and Gray is not one of them. Nice try.

And then we get the more subtle fakes. Case in point …

Three of the four ‘Snuggies’ appear legitimate, but the fourth is clearly not a Snuggie. It is a different color and appears to be a Backward Bathrobe. There is such a glaring difference between a Backward Bathrobe and a Snuggie. Everyone knows the two are worlds apart.

Next time you are celebrating your birthday, John, don’t invite the Fake Snuggie guy. I’m just sayin’. Perhaps that’s why you gave him the Jelly Jar to drink out of. “What are you drinking fake Snuggie guy?” “I’m drinking Welch’s”

Useless SnuggieSightings.com Trivia: What website ranks #1 on Google at the time of this writing for the search term Backward Bathrobe? Mom is waaay proud.