It is getting VERY hard to keep up with the tidal wave of Snuggie news hitting right now. I guess they are not ones to sit back and relax. Just yesterday I announced the new Snuggie for kids, available in Blue and Pink. Today, I present to you…(Snuggie Drum Roll Please)…Designer Snuggie.

The Designer Snuggie is available in 3 different prints – Zebra, Leopard, and Camel. You’ll also recognize some familiar faces in the new Designer Snuggie commercial.

UPDATE 9/15 – Snuggie Fashion Show Photos
Find more photos like this on SnuggieBook.com

ORIGINAL POST from March 6th, 2009:
I really have no idea what this is. It is some sort of bizarre video, with strange music, containing models strutting in public in Snuggies. It appears to be some Snuggie Fashion Statement being made out in public. The Snuggie is going upscale.

As crazy as this may sound, the Snuggie is getting a lot of attention in Fashion Designer circles. A popular Italian Fashion Magazine will be featuring photos of Snuggie revelers from the recent Nashville Snuggie Pub Crawl.

NOTE TO ITALY: Look for us in next week’s GIOIA magazine. And if you see any photos credited to SnuggieSightings.com and/or SnuggiePubCrawls.com, please email a scan or send an email to let me know how it turned out. I’m not finding too many GIOIA magazines (translated “Joy”) at the corner store.

UPDATE: Here’s the Gioia Magazine article on Snuggie that mentions this site.

So I ran across an excellent article by Sarah Radwanick on comscore.com. She covers the popularity of the Snuggie, and is cool enough to be pictured reading and typing on a laptop at the same time. Sarah could not do this in a soul-crushing, restrictive blanket.

What drew me to your article Sarah (she will find this of interest, from a comScore-ish perspective) was a Google Alert that triggered for the term “Celebrity Snuggie Sightings”. Although she didn’t point to this post about the Today Show Snuggie Sightings, I was jazzed over this particular word choice “Snuggie Sightings” in her article. It was of interest to me because back on January 10 when I had the idea for this site, I performed a search on Google for the term “Snuggie Sighting” and there was Nada. To see this term being used out in the jet stream of our culture is kind of cool.

Thanks, Sarah, for letting me post your pic. I’m tagging this as a “Celebrity Snuggie Sighting” so when someone searches in the future, you’ll be right up there with Al Roker. Awesome. And seriously, great article (I’m way into Search Marketing). And just so you know, Sarah, since this site’s inception, traffic from Search Engines has been 14.52% (I am surprised by how low this is). And yes, I’m totally trying to get Sarah to write about my site, because 46.42% of my traffic comes from referring sites.