The Snuggie is so hot, other companies are giving them free advertising, showing the blanket with sleeves in their own commercials (I suppose in an attempt to be relevant and grab onto some of the Snuggies magic marketing powers, and get spread around by gullable blog owners such as myself). The Snuggie gets more air time than the Jedidiah Clothing. You cannot help be drawn in by the uncorking of the Complimentary Booklight. Resistance is futile. Score another win for the Snuggie.

Throw out your Snuggies, Spring Wovens are here! from Jedidiah Clothing on Vimeo.

Source: CrunchGear.com