If you have a single marketing bone in your body, you really should study everything Snuggie does. Case in point – Snuggie holds a fashion show yesterday. Some would ask why. Word of mouth…that’s why. That Fashion Show has been reported on by numerous news outlets (Time Magazine, Gothamist, etc.), and then spreads across Twitter, Facebook, etc.

As word begins to spread, people start searching online. As more and more people perform a specific search, the term starts popping up and presenting itself to others. So here’s an example, revealing that the Snuggie Fashion Show is one of the top searches on DogPile right now (too bad those dogs on their home page aren’t wearing Dog Snuggies).

This is one dogpile you can step in. Snuggie Fashion is the #2 Favorite Fetch - Mock the Snuggie at you peril, smug marketers.

While we are on the subject of marketing, I would be remiss if I didn’t congratulate Scott Boilen and All Star Marketing on their Direct Response Marketing Alliance Marketer of the Year Award. They’ve gone from 4 million Snuggie sales in January to over 15 million today. Umm…HOLY DANG!

So, as I said, All Star/Snuggie has rewritten the playbook when it comes to marketing in today’s environment. Simply put – NO ONE gets more free advertising than Snuggie. It’s to the point now that all they have to do is launch a new commercial and all the media outlets clamor to cover it and give free airtime. Here’s a clip that exemplifies this phenomenon – wait for Willie Geist to finish on his Kanye West take and he’ll then air a free Snuggie ad on his show about a minute into this clip.

With all this said, I’m prepping a 10 day/10 part series on how you can use Snuggies to market your own business or brand, offering up ideas on how you can get hundreds of thousands of eyeballs. Get ready for fun in fleece.

Update 3/11/09 – Harpo Productions has had the YouTube videos removed. They were not mine, I simply embedded them on this site, but the source files were from someone else on YouTube…so if you want to see Oprah in a Snuggie, I guess you’ll have to find a re-run…or you could just watch out for Tyra in a Snuggie, which is due to hit any day now.

You will have to settle for my original description of what you could have seen in the video, if Harpo Prods hadn’t brought down the copyright hammer.

Oprah chats with Mr. Snuggie, Scott Boilen, about the success of the Snuggie. The panel on Oprah’s show, which included Tyler Perry in a Zebra Snuggie, seemed to doubt that people would wear Snuggies out in public, to theaters, etc.

Although Scott didn’t point Oprah’s viewers to SnuggieSightings.com (sigh) for proof of Snuggies in Public, he did mention that people are out Pub Crawling in Snuggies. For more on Snuggie Pub Crawling, check out SnuggiePubCrawls.com (which is on the 1st Page of Fark.com right now and getting slammed with traffic). They also discussed people wearing Snuggies in theaters. Here is a pic of a Snuggie wearer at an opening night midnight screening of the Watchmen movie. Our first Snuggie Sighting in a theater is here.

Oprah Snuggie Video is here

It now officially does not matter that warm weather is fast approaching. The Snuggie is going to do just fine through Spring and Summer, thanks to someone whom you may already know…Oprah, a.k.a. O. (You know you are big when you can be referred to as the first letter of your name…this isn’t quite as ‘Artist Formerly Known as Prince / Funky Hieroglyphic’ big, but ’tis big enough for your own TV Show, Magazine, etc.)

Tyler Perry in the Designer Zebra Snuggie and Oprah in the Pink Snugglette - Oprah Winfrey Show - Friday, March 6, 2009.

On Friday, March 6th, Oprah devoted time to the Snuggie. For the first time, new Snuggie lines made an appearance. These new prints are known as Designer Snuggies. Prints available are Leopard, Zebra, and Camel. And also Snugglettes, Snuggies for Kids – Check out Oprah in the Pink Snugglette. You go, girl! And notice how Tyler Perry can cradle his coffee cup because his arms are not restricted by a blanket.

Oprah, thanks to the Snuggie People, was able to give away Snuggies to the entire audience. I will have this video up at some point of the crowd’s joyous reaction to the news. Snuggie = Mainstream.